The Digital AlUla Academy is an innovative educational institution that sets the global standard for immersive and digitally enhanced education in hospitality, reflecting AlUla’s rich heritage and cultural landscape.
The academy welcomes a diverse range of learners, including KSA nationals and non-nationals, career changers, jobseekers, hospitality talents, students, junior management, front-line staff, and seasonal workers. The minimum age requirement is 16, and learners should have a minimum English proficiency level equivalent to IELTS 5.
Applications can be submitted online through the Digital AlUla Academy’s official website. Detailed instructions and application forms are available there.
The academy specializes in hospitality education, covering areas such as hotels, lodging, restaurants, events, visitor centers, touristic sites, airline services, and other supporting services.
The program is divided into four learning levels on top of the pre-requisites:
• Pre-requisite courses: 2 weeks
• Onboard the AlUla Way: 2 months
• Learn the AlUla Way: 3 months
• Specialize the AlUla Way: 3 months
• Master the AlUla Way: Ongoing
We believe learners should complete the full program in a duration of 8 months, with an average study load of less than 2.5 hours per week.
The program is delivered in both English and Arabic, ensuring accessibility for a broader range of learners.
Upon successful completion of the program, learners will receive the AlUla Academy Certificate, which signifies their ability to deliver exceptional visitor experiences.
The program utilizes a variety of digital tools and methods, including:
• Learning Management System Hub
• E-learning course library
• Knowingo-supported Smart Learning Tool
• Digital Discussions
• Metaverse learning space (from level 2)
• Immersive Virtual Reality / Action learning (from level 3)
• Tailored/Repeat sessions (from level 4)
Yes, the program includes 12 AlUla/KSA-specific courses and 12 contemporary hospitality courses supported by leading institutions such as EHL and EAHM, refined and managed by hotel.school.
Assessments are ongoing and are conducted on a pass/fail basis to ensure continuous learning and improvement.
The physical academy is planned to open in 2025, complementing the current digital learning experience.
The academy provides comprehensive vocational training aligned with the ‘AlUla Way’ and the KSA Tourism and Hospitality Industry, equipping learners with the skills and knowledge necessary for various roles in the hospitality sector.
Yes, the courses are available through the e-learning course library, allowing learners to access the content at their own pace and convenience.