Frequently asked questions

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What is the Digital AlUla Academy

The Digital AlUla Academy is an innovative educational institution that sets the global standard for immersive and digitally enhanced education in hospitality, reflecting AlUla’s rich heritage and cultural landscape.

Who can join the Digital AlUla Academy?

The academy welcomes a diverse range of learners, including KSA nationals and non-nationals, career changers, jobseekers, hospitality talents, students, junior management, front-line staff, and seasonal workers. The minimum age requirement is 16, and learners should have a minimum English proficiency level equivalent to IELTS 5.

Where can I apply for the Digital AlUla Academy?

Applications can be submitted online through the Digital AlUla Academy’s official website. Detailed instructions and application forms are available there.

What fields of study are offered at the Digital AlUla Academy?

The academy specializes in hospitality education, covering areas such as hotels, lodging, restaurants, events, visitor centers, touristic sites, airline services, and other supporting services.

How is the Digital AlUla Academy program structured?

The program is divided into four learning levels on top of the pre-requisites:
Pre-requisite courses: 2 weeks
Onboard the AlUla Way: 2 months
Learn the AlUla Way: 3 months
Specialize the AlUla Way: 3 months
Master the AlUla Way: Ongoing

What is the duration of the program?

We believe learners should complete the full program in a duration of 8 months, with an average study load of less than 2.5 hours per week.

What is the language of instruction?

The program is delivered in both English and Arabic, ensuring accessibility for a broader range of learners.

What kind of certification will I receive upon completion?

Upon successful completion of the program, learners will receive the AlUla Academy Certificate, which signifies their ability to deliver exceptional visitor experiences.

What kind of learning tools and methods are used in the program?

The program utilizes a variety of digital tools and methods, including:
• Learning Management System Hub
• E-learning course library
• Knowingo-supported Smart Learning Tool
• Digital Discussions
• Metaverse learning space (from level 2)
• Immersive Virtual Reality / Action learning (from level 3)
• Tailored/Repeat sessions (from level 4)

Are there any specific courses related to AlUla and KSA?

Yes, the program includes 12 AlUla/KSA-specific courses and 12 contemporary hospitality courses supported by leading institutions such as EHL and EAHM, refined and managed by hotel.school.

What are the assessments like in the program?

Assessments are ongoing and are conducted on a pass/fail basis to ensure continuous learning and improvement.

When will the physical academy be available?

The physical academy is planned to open in 2025, complementing the current digital learning experience.

How does the Digital AlUla Academy support career development in the hospitality industry?

The academy provides comprehensive vocational training aligned with the ‘AlUla Way’ and the KSA Tourism and Hospitality Industry, equipping learners with the skills and knowledge necessary for various roles in the hospitality sector.

Can I access the courses on-demand?

Yes, the courses are available through the e-learning course library, allowing learners to access the content at their own pace and convenience.

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